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2002

Helm, Roland, Ludl, Michaela and Christ, A. (2002) Familiäre Kaufentscheidungen bei langlebigen technischen Konsumgütern – Zwei Messverfahren zum Einfluss von Kindern. Transfer, Werbeforschung & Praxis 47 (4), pp. 13-17. Fulltext not available.

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