Measurement of Competitive Advantages and Market Attractiveness for Strategic Controlling
Gleissner, W., Helm, R. and Kreiter, S. (2013) Measurement of Competitive Advantages and Market Attractiveness for Strategic Controlling. Journal of Management Control 24 (1), pp. 53-75.Date of publication of this fulltext: 13 May 2013 13:45
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| Item type | Article | ||||
| Journal or Publication Title | Journal of Management Control | ||||
| Publisher: | Springer | ||||
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| Volume: | 24 | ||||
| Number of Issue or Book Chapter: | 1 | ||||
| Page Range: | pp. 53-75 | ||||
| Date | May 2013 | ||||
| Additional Information (public) | published online | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
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| Keywords | Marketing controlling; Strategic controlling, Competitive advantage; Market attractiveness; Success factors | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 28175 |
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