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Resource Allocation Heuristics for Unknown Sales Response Functions with Additive Disturbances

URN to cite this document:
urn:nbn:de:bvb:355-epub-348181
DOI to cite this document:
10.5283/epub.34818
Gahler, Daniel ; Hruschka, Harald
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Date of publication of this fulltext: 21 Nov 2016 13:04


Abstract

We develop an exploration-exploitation algorithm which solves the allocation of a fixed resource (e.g., a budget, a sales force size, etc.) to several units (e.g., sales districts, customer groups, etc.) with the objective to attain maximum sales. This algorithm does not require knowledge of the form of the sales response function and is also able cope with additive random ...

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