Comparing alternatives to account for unobserved heterogeneity in direct marketing models
Article
Schröder, Nadine and Hruschka, Harald (2017) Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems 103, pp. 24-33.Alternative links to fulltext
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Details
| Item type | Article | ||||
| Journal or Publication Title | Decision Support Systems | ||||
| Publisher | ELSEVIER SCIENCE BV | ||||
| Place of Publication | AMSTERDAM | ||||
| Volume | 103 | ||||
| Page Range | pp. 24-33 | ||||
| Date | 2017 | ||||
| Date of publication | 20 Mar 2019 13:10 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) | ||||
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| Keywords | POSTERIOR DISTRIBUTIONS; DECISION-SUPPORT; VARIABLES; ENDOGENEITY; MIXTURE; CHOICE; Unobserved heterogeneity; Direct mailings; Hierarchical Bayesian models; Mailing effects | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 39603 |
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