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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-531933
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.53193
Zusammenfassung
Behavioural economists have identified many psychological manipulations which affect perceived value. A prominent example of this is bundling, in which several small gains (or costs) are experienced as more valuable (or costly) than if the same total amount is presented together. While extensively demonstrated in humans, to our knowledge this effect has never been investigated in an animal, let ...
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