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Market segmentation by maximum likelihood clustering using choice elasticities
Hruschka, Harald, Fettes, Werner and Probst, Markus (2004) Market segmentation by maximum likelihood clustering using choice elasticities. European Journal of Operational Research 15 (3), pp. 779-786.Date of publication of this fulltext: 05 Aug 2009 13:50
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| Item type | Article | ||||
| Journal or Publication Title | European Journal of Operational Research | ||||
| Publisher: | ELSEVIER SCIENCE BV | ||||
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| Place of Publication: | AMSTERDAM | ||||
| Volume: | 15 | ||||
| Number of Issue or Book Chapter: | 3 | ||||
| Page Range: | pp. 779-786 | ||||
| Date | May 2004 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) | ||||
| Identification Number |
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| Keywords | ; marketing; market segmentation; cluster analysis; choice models | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Unknown | ||||
| Created at the University of Regensburg | Unknown | ||||
| Item ID | 5365 |
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