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Number of items: 9.


Helm, Roland, Steiner, M. and Szelig, A. (2012) Identifying Unacceptable Attribute Levels in Preference Measurement. Assessing the Methodological Differences between and Relative Performance of Common Methods. Marketing : ZFP - Journal of Research and Management 34 (2), pp. 110-123. Fulltext not available.


Helm, Roland, Steiner, M., Scholl, A. and Manthey, L. (2008) A comparative empirical study on common methods for measuring preferences. International Journal of Management and Decision Making (IJMDM) 9 (3), pp. 242-265. Fulltext not available.


Helm, Roland and Steiner, M. (2007) Customer-Oriented Preference Measurement with Target-Group Specific Attribute Sets. In: Flexible marketing in an unpredictable world: proceedings or the 36th EMAC Conference. Reykjavik Univ., Reykjavik. ISBN 9979-94835-3. Fulltext not available.

Helm, Roland and Steiner, M. (2007) Verwendung verschiedener Eigenschaftsarten in der Conjoint-Analyse: Meta-Studie, Diskussion und Empfehlungen. Jahrbuch der Absatz- und Verbrauchsforschung 53 (1), pp. 76-98. Fulltext not available.


Scholl, A., Manthey, L., Helm, Roland and Steiner, M. (2005) Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison. European Journal of Operational Research 164 (3), pp. 760-777. Fulltext not available.


Helm, Roland, Scholl, A., Manthey, L. and Steiner, M. (2004) Measuring customer preferences in new product development: comparing compositional and decompositional methods. International Journal of Product Development (IJPD) 1 (1), pp. 12-29. Fulltext not available.


Helm, Roland, Manthey, L., Scholl, A. and Steiner, M. (2003) Preference Measurement with Conjoint Analysis and AHP: An Empirical Comparison. In: Leopold-Wildburger, Ulrike and Rendl, F. and Wäscher, G., (eds.) Selected papers of the International Conference on Operations Research; Klagenfurt, September 2 - 5, 2002. Springer, Berlin, pp. 517-524. ISBN 3-540-00387-8. Fulltext not available.

Helm, Roland and Steiner, M. (2003) Strategienentwicklung und Strategien von Unternehmen in Innovationssystemen: eine empirische Analyse. In: Cantner, Uwe and Helm, Roland and Meckl, R., (eds.) Strukturen und Strategien in einem Innovationssystem: das Beispiel Jena. Verl. Wissenschaft & Praxis, Sternenfels, pp. 125-169. ISBN 3-89673-203-X. Fulltext not available.


Bartmann, Dieter, Stahl, E. and Wimmer, A. (2001) Electronic Banking. In: Gerke, W. and Steiner, M., (eds.) Handwörterbuch des Bank- und Finanzwesens. Stuttgart, pp. 599-612. Fulltext not available.

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