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Heroes, villains and ‘honourable merchants’: Narrative change in the German media discourse on corporate governance

Hartz, Ronald and Steger, Thomas (2010) Heroes, villains and ‘honourable merchants’: Narrative change in the German media discourse on corporate governance. Organization 17 (6), pp. 767-785.

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Abstract

Drawing on data from recent media discourse about corporate governance in Germany, this article primarily seeks to explore the changing nature of narratives in the mass media about both organizations and their managers. Based on Greimas’ narrative approach and his adaptation of Propp’s morphology of the folktale, the article reconstructs two different narratives of corporate governance and the ...

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Item type:Article
Date:2010
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Führung und Organisation (Prof. Dr. Thomas Steger)
Identification Number:
ValueType
10.1177/1350508410372558DOI
Keywords:corporate governance, Greimas, mass media, narrative change
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:No
Item ID:29145
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