We report a novel example of electro-mediated photoredox catalysis (e-PRC) in the reductive cleavage of C(sp 3 )-O bonds of phosphinated alcohols to alkyl carbanions. As well as deoxygenations, olefinations are reported which are E -selective and can be made Z -selective in a tandem reduction/photosensitization process where both steps are photoelectrochemically promoted. Spectroscopy, computation and catalyst structural variations reveal that our new naphthalene monoimide-type catalyst allows for a more intimate dispersive precomplexation of its radical anion form with the phosphinate substrate, facilitating a reactivity-determining C(sp 3 )-O cleavage. Surprisingly and in contrast to previously reported photoexcited radical anion chemistries, our conditions i) tolerate aryl chlorides/bromides and ii) do not give rise to Birch-type reductions.