The global shortage of cybersecurity professionals poses a daunting challenge for organizations seeking to protect their assets and data. To counteract this workforce shortage, cyber range exercises (CRXs) can equip individuals with the necessary knowledge and skills to become security professionals. However, the complexity of CRXs tends to overwhelm trainees with little prior cybersecurity experience, resulting in ineffective learning experiences. To address this issue, we take an interdisciplinary approach, leveraging established models on learning and motivation for cybersecurity. In this pursuit, we propose a literature-based framework of six design principles that aim to facilitate CRX designers in creating more effective CRXs. To illustrate the framework’s utility, we introduce a CRX for incident response built upon these principles. To evaluate the effectiveness of this principle-driven CRX design, we conducted a user study with participants. The results of this study showed that the design provided an engaging learning experience that enabled participants to effectively acquire incident response knowledge and skills.