| Item type: | Book section |
|---|---|
| ISBN: | 978-0-387-78213-3 |
| Title of Book: | Handbook of Marketing Decision Models |
| Publisher: | Springer |
| Place of Publication: | Berlin |
| Other Series: | International Series in Operational Research and Management Science |
| Volume: | 121 |
| Page Range: | pp. 399-433 |
| Date: | 2008 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Item ID: | 162 |
Metadata last modified: 24 May 2018 09:43
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