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Neural Nets and Genetic Algorithms in Marketing

Hruschka, Harald (2008) Neural Nets and Genetic Algorithms in Marketing. In: Wierenga, Berend, (ed.) Handbook of Marketing Decision Models. International Series in Operational Research and Management Science, 121. Springer, Berlin, pp. 399-433. ISBN 978-0-387-78213-3.

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Item type:Book section
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:162
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