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Neural Nets and Genetic Algorithms in Marketing
Hruschka, Harald (2008) Neural Nets and Genetic Algorithms in Marketing. In: Wierenga, Berend, (ed.) Handbook of Marketing Decision Models. International Series in Operational Research and Management Science, 121. Springer, Berlin, pp. 399-433. ISBN 978-0-387-78213-3.Date of publication of this fulltext: 05 Aug 2009 13:22
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| Item type | Book section |
| ISBN | 978-0-387-78213-3 |
| Title of Book: | Handbook of Marketing Decision Models |
|---|---|
| Publisher: | Springer |
| Place of Publication: | Berlin |
| Other Series: | International Series in Operational Research and Management Science |
| Volume: | 121 |
| Page Range: | pp. 399-433 |
| Date | 2008 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Yes |
| Item ID | 162 |
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