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Empirische Forschung und die Erfolgsmessung von Strategien
Helm, Roland (1998) Empirische Forschung und die Erfolgsmessung von Strategien. Marketing: ZFP 20 (4), pp. 225-235.Date of publication of this fulltext: 15 Nov 2010 06:28
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| Item type | Article | ||||
| Journal or Publication Title | Marketing: ZFP | ||||
| Publisher: | Beck | ||||
|---|---|---|---|---|---|
| Volume: | 20 | ||||
| Number of Issue or Book Chapter: | 4 | ||||
| Page Range: | pp. 225-235 | ||||
| Date | 1998 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
| Identification Number |
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| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Unknown | ||||
| Item ID | 18006 |
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