Erklärung des Konsumentenverhaltens durch die Optimal Stimulation Level Theorie
Article
Helm, Roland, Stumpp, Stefan and Gierl, Heribert (1999) Erklärung des Konsumentenverhaltens durch die Optimal Stimulation Level Theorie. Marketing: ZFP 21 (3), pp. 217-235.Involved Institutions
Details
| Item type | Article |
| Journal or Publication Title | Marketing: ZFP |
| Publisher | Beck |
| Volume | 21 |
| Number of Issue or Book Chapter | 3 |
| Page Range | pp. 217-235 |
| Date | 1999 |
| Date of publication | 15 Nov 2010 06:30 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Unknown |
| Item ID | 18007 |
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