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Markentreue und Kaufintervalle bei langlebigen Konsumgütern

Gierl, H., Helm, Roland and Stumpp, S. (2002) Markentreue und Kaufintervalle bei langlebigen Konsumgütern. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: ZfbF = Schmalenbach business review 54 (5), pp. 215-232.

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Customer satisfaction, loyalty, variety seeking, and approval motives are often analyzed in consumer research. In this article the authors examine the relationships between these concepts. In the area of consumer durables variety seeking and the need for social recognition can be satisfied either by brand switching or by an early product replacement. The authors also try to identify variables ...


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Item type:Article
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
M31Journal of Economics Literature Classification
Dewey Decimal Classification:300 Social sciences > 330 Economics
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Item ID:18054
Owner only: item control page
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