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Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland and Mark, Antje (2007) Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products. International Journal of Product Development (IJPD) 4 (3/4), pp. 396-411.Date of publication of this fulltext: 17 Nov 2010 09:38
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| Item type | Article |
| Journal or Publication Title | International Journal of Product Development (IJPD) |
| Publisher: | Inderscience |
|---|---|
| Volume: | 4 |
| Number of Issue or Book Chapter: | 3/4 |
| Page Range: | pp. 396-411 |
| Date | 2007 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Keywords | cue utilisation theory, innovation, reputation, signalling, marketing, product development, new products, bonding instruments, guarantees, credibility, product quality, product evaluation, product information, quality signals |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Unknown |
| Item ID | 18069 |
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