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Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison

Scholl, Armin ; Manthey, Laura ; Helm, Roland ; Steiner, Michael



Zusammenfassung

We consider the multiattribute design problem (MADP) which contains a considerable number of alternatives, resulting from the combination of a limited number of discrete levels of several quantitative and/or qualitative attributes. In order to solve such problems, the preferences of individual decision makers have to be measured. Though a considerable number of methods is available from different ...

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