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Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison

Scholl, A. ; Manthey, L. ; Helm, Roland ; Steiner, M.


We consider the multiattribute design problem (MADP) which contains a considerable number of alternatives, resulting from the combination of a limited number of discrete levels of several quantitative and/or qualitative attributes. In order to solve such problems, the preferences of individual decision makers have to be measured. Though a considerable number of methods is available from different ...


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