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Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison
Scholl, Armin, Manthey, Laura, Helm, Roland and Steiner, Michael (2005) Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison. European Journal of Operational Research 164 (3), pp. 760-777.Date of publication of this fulltext: 17 Nov 2010 09:34
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| Item type | Article | ||||
| Journal or Publication Title | European Journal of Operational Research | ||||
| Publisher: | Elsevier | ||||
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| Volume: | 164 | ||||
| Number of Issue or Book Chapter: | 3 | ||||
| Page Range: | pp. 760-777 | ||||
| Date | 2005 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
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| Keywords | Decision analysis; Marketing; Multiple criteria analysis; Utility theory; Preference measurement | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Unknown | ||||
| Item ID | 18075 |
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