Scholl, A., Manthey, L., Helm, Roland and Steiner, M. (2005) Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison. European Journal of Operational Research 164 (3), pp. 760-777.
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Abstract
We consider the multiattribute design problem (MADP) which contains a considerable number of alternatives, resulting from the combination of a limited number of discrete levels of several quantitative and/or qualitative attributes. In order to solve such problems, the preferences of individual decision makers have to be measured. Though a considerable number of methods is available from different ...
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| Item type: | Article | ||||
|---|---|---|---|---|---|
| Date: | 2005 | ||||
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
| Identification Number: |
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| Keywords: | Decision analysis; Marketing; Multiple criteria analysis; Utility theory; Preference measurement | ||||
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics | ||||
| Status: | Published | ||||
| Refereed: | Yes, this version has been refereed | ||||
| Created at the University of Regensburg: | Unknown | ||||
| Item ID: | 18075 |
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