Information Processing in Personal Selling Interactions: Moderating Effets Depending on the Capability of Information Assessment
Article
Helm, Roland, Ivens, Björn, Gehrer, Michael and Möller, Michael (2010) Information Processing in Personal Selling Interactions: Moderating Effets Depending on the Capability of Information Assessment. International journal of business research Vol. 10 (No. 4), pp. 63-79.Involved Institutions
Details
| Item type | Article |
| Journal or Publication Title | International journal of business research |
| Publisher | (Turlock, Calif.) |
| Volume | Vol. 10 |
| Number of Issue or Book Chapter | No. 4 |
| Page Range | pp. 63-79 |
| Date | 2010 |
| Date of publication | 18 Nov 2010 10:09 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Unknown |
| Item ID | 18092 |
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