Item type: | Article |
---|---|
Journal or Publication Title: | Marktforschung & Management: M & M |
Publisher: | Schäffer-Poeschel Verl. für Wirtschaft, Steuern, Recht |
Volume: | 39 |
Number of Issue or Book Chapter: | 1 |
Page Range: | pp. 27-32 |
Date: | 1995 |
Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
Status: | Published |
Refereed: | Unknown |
Created at the University of Regensburg: | Unknown |
Item ID: | 18095 |
Metadata last modified: 24 May 2018 12:19
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