| Item type: | Article |
|---|---|
| Journal or Publication Title: | Yearbook of marketing and consumer research |
| Publisher: | Duncker & Humblot |
| Volume: | 5 |
| Page Range: | pp. 64-82 |
| Date: | 2007 |
| Additional Information (public): | Engl. Teilübers. von: Jahrbuch der Absatz- und Verbrauchsforschung |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 18108 |
Metadata last modified: 22 Nov 2023 08:26
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