| Item type: | Article |
|---|---|
| Journal or Publication Title: | Transfer, Werbeforschung & Praxis |
| Publisher: | New-Business-Verl. |
| Volume: | 44 |
| Number of Issue or Book Chapter: | 2 |
| Page Range: | pp. 22-25 |
| Date: | 1999 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 18110 |
Metadata last modified: 23 Nov 2023 09:49
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