Von der Urne zum Pilz - Produkt- und marktstrategische Optionen
Article
Helm, Roland and Landschulze, Sebastian (2007) Von der Urne zum Pilz - Produkt- und marktstrategische Optionen. Marketing-Journal 440 (6), pp. 38-43.Involved Institutions
Details
| Item type | Article |
| Journal or Publication Title | Marketing-Journal |
| Publisher | Europa-Fachpresse-Verl. |
| Volume | 440 |
| Number of Issue or Book Chapter | 6 |
| Page Range | pp. 38-43 |
| Date | 2007 |
| Date of publication | 24 Nov 2010 09:59 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Unknown |
| Created at the University of Regensburg | Unknown |
| Item ID | 18378 |
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