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Exploratory Consumer Buying Behaviour: How to Identify Innovator Characteristics?
Helm, Roland and Hasselmann, Harald (2001) Exploratory Consumer Buying Behaviour: How to Identify Innovator Characteristics? In: Marketing Transformation: Research for the Bottom Line. ESOMAR publication series. , pp. 113-129.Date of publication of this fulltext: 24 Nov 2010 09:45
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| Item type | Book section |
| Title of Book: | Marketing Transformation: Research for the Bottom Line |
|---|---|
| Other Series: | ESOMAR publication series |
| Page Range: | pp. 113-129 |
| Date | 2001 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Unknown |
| Created at the University of Regensburg | Unknown |
| Item ID | 18383 |
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