Item type: | Book section |
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Title of Book: | Marketing Transformation: Research for the Bottom Line |
Other Series: | ESOMAR publication series |
Page Range: | pp. 113-129 |
Date: | 2001 |
Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
Status: | Published |
Refereed: | Unknown |
Created at the University of Regensburg: | Unknown |
Item ID: | 18383 |
Metadata last modified: 23 Nov 2023 09:05
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