| Item type: | Book section |
|---|---|
| Title of Book: | Marketing Transformation: Research for the Bottom Line |
| Other Series: | ESOMAR publication series |
| Page Range: | pp. 113-129 |
| Date: | 2001 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 18383 |
Metadata last modified: 23 Nov 2023 09:05
Owner only: item control page
More literature (via CORE)
More literature (via CORE)