Helm, Roland and Hasselmann, H. (2001) Exploratory Consumer Buying Behaviour: How to Identify Innovator Characteristics? In: Marketing Transformation: Research for the Bottom Line. ESOMAR publication series. , pp. 113-129.
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| Item type: | Book section |
|---|---|
| Date: | 2001 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 18383 |
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