 | There is a more recent version of this item available. |
| Item type: | Book section |
|---|---|
| ISBN: | 3-409-11595-1 |
| Title of Book: | Handbuch Produktmanagement: Strategieentwicklung - Produktplanung - Organisation - Kontrolle |
| Publisher: | Gabler |
| Place of Publication: | Wiesbaden |
| Page Range: | pp. 307-331 |
| Date: | 2000 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 18390 |
- Generierung von Produktideen und -konzepten. (Deposited on 25 Nov 2010 08:40) [Currently displayed]
Metadata last modified: 23 Nov 2023 08:11
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