| Item type: | Book section |
|---|---|
| ISBN: | 3-8006-3035-4 |
| Publisher: | Vahlen |
| Place of Publication: | München |
| Page Range: | pp. 387-403 |
| Date: | 2004 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 18407 |
Metadata last modified: 24 May 2018 12:20
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