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Customer-Oriented Preference Measurement with Target-Group Specific Attribute Sets
Steiner, Michael and Helm, Roland (2007) Customer-Oriented Preference Measurement with Target-Group Specific Attribute Sets. In: Flexible marketing in an unpredictable world: proceedings or the 36th EMAC Conference. Reykjavik Univ., Reykjavik. ISBN 9979-94835-3.Date of publication of this fulltext: 26 Nov 2010 06:53
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| Item type | Book section |
| ISBN | 9979-94835-3 |
| Title of Book: | Flexible marketing in an unpredictable world: proceedings or the 36th EMAC Conference |
|---|---|
| Publisher: | Reykjavik Univ. |
| Place of Publication: | Reykjavik |
| Date | 2007 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Unknown |
| Created at the University of Regensburg | Unknown |
| Item ID | 18415 |
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