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Warming Up for Preference Measurement on Innovative Products
Helm, Roland, Bühren, Christoph and Pabst, Reinhold (2010) Warming Up for Preference Measurement on Innovative Products. In: Beckmann, Suzanne, (ed.) The six senses: the essential of marketing: 39th EMAC Conference, Copenhagen Business School, Denmark, 1-4 June 2010. Copenhagen. ISBN 978-87-92569-01-1.Date of publication of this fulltext: 26 Nov 2010 06:45
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| Item type | Book section |
| ISBN | 978-87-92569-01-1 |
| Title of Book: | The six senses: the essential of marketing: 39th EMAC Conference, Copenhagen Business School, Denmark, 1-4 June 2010 |
|---|---|
| Place of Publication: | Copenhagen |
| Date | 2010 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Unknown |
| Created at the University of Regensburg | Unknown |
| Item ID | 18422 |
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