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Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study
Baumgartner, Bernhard and Steiner, Winfried (2007) Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study. International Journal of Research in Marketing 24 (4), pp. 312-323.Date of publication of this fulltext: 05 Aug 2009 13:36
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| Item type | Article | ||||
| Journal or Publication Title | International Journal of Research in Marketing | ||||
| Publisher: | ELSEVIER SCIENCE BV | ||||
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| Place of Publication: | AMSTERDAM | ||||
| Volume: | 24 | ||||
| Number of Issue or Book Chapter: | 4 | ||||
| Page Range: | pp. 312-323 | ||||
| Date | December 2007 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) | ||||
| Identification Number |
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| Keywords | ADVERTISED PRICES; BAYESIAN-ANALYSIS; 99-ENDING PRICES; 9-ENDING PRICES; SCANNER DATA; ENDINGS; MODELS; SIGNAL; KNOWLEDGE; PRODUCTS; odd price; even price; heterogeneity; hierarchical Bayes | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Unknown | ||||
| Item ID | 2087 |
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