| Item type: | Article |
|---|---|
| Journal or Publication Title: | Marketing - JRM |
| Page Range: | pp. 94-102 |
| Date: | 2006 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Item ID: | 2091 |
Metadata last modified: 24 May 2018 09:50
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