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The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations

URN to cite this document:
urn:nbn:de:bvb:355-epub-213068
DOI to cite this document:
10.5283/epub.21306
Helm, Roland ; Moeller, Michael
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Date of publication of this fulltext: 27 Jun 2011 07:14



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