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Using warm-up stages before measuring preferences for innovative products
Helm, Roland, Bühren, Christoph and Pabst, Reinhold (2011) Using warm-up stages before measuring preferences for innovative products. International Journal of Product Development Vol. 15 (No. 4), pp. 227-248.Date of publication of this fulltext: 16 Sep 2011 08:48
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| Item type | Article |
| Journal or Publication Title | International Journal of Product Development |
| Publisher: | Inderscience Enterprises |
|---|---|
| Volume: | Vol. 15 |
| Number of Issue or Book Chapter: | No. 4 |
| Page Range: | pp. 227-248 |
| Date | 2011 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Yes |
| Item ID | 22133 |
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