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Otto, Andreas ; Kotzab, Herbert

Transferring End-user Orientation to Physical Distribution action - considering Supply Chain Management as a Logistical Marketing Approach

Otto, Andreas and Kotzab, Herbert (2000) Transferring End-user Orientation to Physical Distribution action - considering Supply Chain Management as a Logistical Marketing Approach. Journal of Modern Business.

Date of publication of this fulltext: 20 Mar 2012 11:49
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Item typeArticle
Journal or Publication TitleJournal of Modern Business
Date2000
InstitutionsBusiness, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Controlling und Logistik (Prof. Dr. Andreas Otto)
Dewey Decimal Classification300 Social sciences > 330 Economics
StatusPublished
RefereedYes, this version has been refereed
Created at the University of RegensburgUnknown
Item ID23603

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