Steigerung des Cross-Selling-Erfolgs im mittelständischen Firmenkundengeschäft durch Produktbündelung
Wittmann, Georg (2006) Steigerung des Cross-Selling-Erfolgs im mittelständischen Firmenkundengeschäft durch Produktbündelung. BIT: Banking and Information Technology 7 (1), pp. 9-24.Date of publication of this fulltext: 05 Aug 2009 13:22
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| Item type | Article |
| Journal or Publication Title | BIT: Banking and Information Technology |
| Volume: | 7 |
|---|---|
| Number of Issue or Book Chapter: | 1 |
| Page Range: | pp. 9-24 |
| Date | 2006 |
| Institutions | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Alumni or Retired Professors > Prof. Dr. Dieter Bartmann |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | No, this document will not be refereed |
| Created at the University of Regensburg | Yes |
| Item ID | 237 |
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