Heidemann, Julia, Klier, Mathias, Landherr, Andrea and Zimmermann, Steffen (2013) The Optimal Level of CRM IT Investments - An Economic Model and its Application at a Financial Services Provider. Electronic Markets Volume 23 (Iss. 1), pp. 73-84.
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| Item type: | Article | ||||
|---|---|---|---|---|---|
| Date: | 2013 | ||||
| Institutions: | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Alumni or Retired Professors > Professur für Wirtschaftsinformatik - Qualitätsmanagement und Qualitätssicherung (Prof. Dr. Mathias Klier) | ||||
| Identification Number: |
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| Keywords: | CRM IT Investments, Financial Services Provider | ||||
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics | ||||
| Status: | Published | ||||
| Refereed: | Yes, this version has been refereed | ||||
| Created at the University of Regensburg: | Yes | ||||
| Item ID: | 25895 |
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