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The Optimal Level of CRM IT Investments - An Economic Model and its Application at a Financial Services Provider

Heidemann, Julia, Klier, Mathias, Landherr, Andrea and Zimmermann, Steffen (2013) The Optimal Level of CRM IT Investments - An Economic Model and its Application at a Financial Services Provider. Electronic Markets Volume 23 (Iss. 1), pp. 73-84.

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Item type:Article
Date:2013
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Alumni or Retired Professors > Professur für Wirtschaftsinformatik - Qualitätsmanagement und Qualitätssicherung (Prof. Dr. Mathias Klier)
Identification Number:
ValueType
10.1007/s12525-012-0096-0DOI
Keywords:CRM IT Investments, Financial Services Provider
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:25895
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