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Does Data Quality Matter? Analyzing Data Quality and Marketing Effectiveness

Klier, Mathias (2009) Does Data Quality Matter? Analyzing Data Quality and Marketing Effectiveness. In: 7th German Information Quality Management Conference (GIQMC), 6. - 7.11.2009, Potsdam.

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Item type:Conference or workshop item (Paper)
Date:2009
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Alumni or Retired Professors > Professur für Wirtschaftsinformatik - Qualitätsmanagement und Qualitätssicherung (Prof. Dr. Mathias Klier)
Keywords:data quality, marketing effectiveness
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:No
Item ID:25917
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