Klier, Mathias (2009) Does Data Quality Matter? Analyzing Data Quality and Marketing Effectiveness. In: 7th German Information Quality Management Conference (GIQMC), 6. - 7.11.2009, Potsdam.
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| Item type: | Conference or workshop item (Paper) |
|---|---|
| Date: | 2009 |
| Institutions: | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Alumni or Retired Professors > Professur für Wirtschaftsinformatik - Qualitätsmanagement und Qualitätssicherung (Prof. Dr. Mathias Klier) |
| Keywords: | data quality, marketing effectiveness |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | No |
| Item ID: | 25917 |
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