| Item type: | Article |
|---|---|
| Journal or Publication Title: | Direkt Marketing |
| Publisher: | Haufe-Lexware |
| Volume: | 45 |
| Number of Issue or Book Chapter: | 8 |
| Page Range: | pp. 38-40 |
| Date: | 2009 |
| Institutions: | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Alumni or Retired Professors > Professur für Wirtschaftsinformatik - Qualitätsmanagement und Qualitätssicherung (Prof. Dr. Mathias Klier) |
| Keywords: | ROI, Datenqualität, Datenqualitätsmaßnahmen |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Unknown |
| Created at the University of Regensburg: | No |
| Item ID: | 25918 |
Metadata last modified: 25 May 2018 12:46
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