| Item type: | Article |
|---|---|
| Journal or Publication Title: | DBW - Die Betriebswirtschaft |
| Publisher: | Schäffer-Poeschel |
| Volume: | 72. Jg |
| Number of Issue or Book Chapter: | 5/12 |
| Page Range: | pp. 427-446 |
| Date: | 2012 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Item ID: | 25922 |
Metadata last modified: 21 Nov 2023 11:08
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