Identifying Unacceptable Attribute Levels in Preference Measurement. Assessing the Methodological Differences between and Relative Performance of Common Methods
Steiner, Michael, Helm, Roland and Szelig, Antonia (2012) Identifying Unacceptable Attribute Levels in Preference Measurement. Assessing the Methodological Differences between and Relative Performance of Common Methods. Marketing : ZFP - Journal of Research and Management 34 (2), pp. 110-123.Date of publication of this fulltext: 21 Sep 2012 07:29
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| Item type | Article |
| Journal or Publication Title | Marketing : ZFP - Journal of Research and Management |
| Publisher: | Vahlen |
|---|---|
| Volume: | 34 |
| Number of Issue or Book Chapter: | 2 |
| Page Range: | pp. 110-123 |
| Date | 2012 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Yes |
| Item ID | 25929 |
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