| Item type: | Article |
|---|---|
| Journal or Publication Title: | Marketing : ZFP - Journal of Research and Management |
| Publisher: | Vahlen |
| Volume: | 34 |
| Number of Issue or Book Chapter: | 2 |
| Page Range: | pp. 110-123 |
| Date: | 2012 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Item ID: | 25929 |
Metadata last modified: 22 Nov 2023 07:14
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