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The undervaluation of corporate reputation as a supplier selection factor: An analysis of ingredient branding of complex products in the manufacturing industry
Lienland, Bernhard, Baumgartner, Alexander and Knubben, Evelyn (2013) The undervaluation of corporate reputation as a supplier selection factor: An analysis of ingredient branding of complex products in the manufacturing industry. Journal of Purchasing and Supply Management 19 (2), pp. 84-97.Date of publication of this fulltext: 24 May 2013 11:45
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| Item type | Article | ||||
| Journal or Publication Title | Journal of Purchasing and Supply Management | ||||
| Publisher: | ELSEVIER SCI LTD | ||||
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| Place of Publication: | OXFORD | ||||
| Volume: | 19 | ||||
| Number of Issue or Book Chapter: | 2 | ||||
| Page Range: | pp. 84-97 | ||||
| Date | June 2013 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Controlling und Logistik (Prof. Dr. Andreas Otto) | ||||
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| Keywords | VENDOR SELECTION; PURCHASE BEHAVIOR; CUSTOMER SERVICE; ALLIANCES; CRITERIA; QUALITY; SCALE; MANAGEMENT; EQUITY; Supplier selection; Selection factors; Reputation; Ingredient branding; Complex products; Automotive | ||||
| Dewey Decimal Classification | 600 Technology > 650 Management & auxiliary services | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 28269 |
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