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A Privacy-Respecting Indoor Localization Approach for Identifying Shopper Paths by Using End-Users Mobile Devices

Bourimi, Mohamed ; Mau, G. ; Steinmann, S. ; Klein, D. ; Templin, S. ; Kesdogan, Dogan ; Schramm-Klein, H.



Abstract

An established way to analyze shoppers' behavior at the point of sale consists of identifying their paths through the store as well as their approach behavior towards different shelves. Such proceeding allows e.g. for optimizing product placements or in-store advertising and guidance. Since there is a technological challenge in doing this inside the respective locations, there is a need for ...

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