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Tracking Shoppers Behavior At The Point Of Sale By Using End-Users Mobile Devices

Steinmann, S., Mau, G., Bourimi, Mohamed, Schramm-Klein, H. and Kesdogan, Dogan (2011) Tracking Shoppers Behavior At The Point Of Sale By Using End-Users Mobile Devices. In: 40. EMAC International Conference, New Technologies and E-Marketing Track, 24.-27.5.2011, Ljubljana, Slowenien.

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Item type:Conference or workshop item (UNSPECIFIED)
Date:2011
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik IV (Prof. Dr. Doğan Kesdoğan)
Related URLs:
URLURL Type
http://www.shoppermetrics.com/en/news/artikel/tracking-shoppers-behavior-at-the-point-of-sale-by-using-end-users-mobile-devices/UNSPECIFIED
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Unknown
Created at the University of Regensburg:Unknown
Item ID:28485
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