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Conceptualization of Marketing Intelligence for an Industrial Manufacturer

Helm, Roland, Krinner, Stephanie and Schmalfuss, Martin (2013) Conceptualization of Marketing Intelligence for an Industrial Manufacturer. Journal of Business-to-Business Marketing. (Submitted)

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Date of publication of this fulltext: 06 Feb 2014 11:40

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Item type:Article
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Refereed:No, this version has not been refereed yet (as with preprints)
Created at the University of Regensburg:Yes
Item ID:29464
Owner only: item control page


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