Conceptualization of Marketing Intelligence for an Industrial Manufacturer

Helm, Roland ; Krinner, Stephanie ; Schmalfuss, Martin

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Date of publication of this fulltext: 06 Feb 2014 11:40

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Item type:	Article
Journal or Publication Title:	Journal of Business-to-Business Marketing
Publisher:	Haworth Press
Date:	2013
Institutions:	Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:	300 Social sciences > 330 Economics
Status:	Submitted
Refereed:	No, this version has not been refereed yet (as with preprints)
Created at the University of Regensburg:	Yes
Item ID:	29464

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