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Linking Multi-Category Purchases to Latent Activities of Shoppers: Analysing Market Baskets by Topic Models

Hruschka, Harald (2014) Linking Multi-Category Purchases to Latent Activities of Shoppers: Analysing Market Baskets by Topic Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 482, Working Paper, Regensburg.

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Date of publication of this fulltext: 15 Sep 2014 12:00

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Abstract

We investigate the application of two topic models, latent Dirichlet allocation (LDA) and the correlated topic model (CTM), to market basket analysis. Topic models measure the association between observed purchases and underlying latent activities of shoppers by conceiving each basket as random mixture of latent activities. We explain the structure of the two topic models ...

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Item type:Monograph (Working Paper)
Series of the University of Regensburg:Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
Date:5 September 2014
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Identification Number:
ValueType
RePEc:bay:rdwiwi:30747RePEc Handle
Classification:
NotationType
M32Journal of Economics Literature Classification
L81Journal of Economics Literature Classification
C35Journal of Economics Literature Classification
C11Journal of Economics Literature Classification
Keywords:multi-category buying behavior; market basket analysis; topic models
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:No, this document will not be refereed
Created at the University of Regensburg:Yes
Item ID:30747

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