Conceptualization and Integration of Marketing Intelligence: The Case of an Industrial Manufacturer
Helm, Roland, Krinner, Stephanie and Schmalfuß, Martin (2014) Conceptualization and Integration of Marketing Intelligence: The Case of an Industrial Manufacturer. Journal of Business-to-Business Marketing 21, pp. 237-255.Date of publication of this fulltext: 19 Dec 2014 13:48
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| Item type | Article | ||||
| Journal or Publication Title | Journal of Business-to-Business Marketing | ||||
| Publisher: | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | ||||
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| Place of Publication: | ABINGDON | ||||
| Volume: | 21 | ||||
| Page Range: | pp. 237-255 | ||||
| Date | 2014 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) | ||||
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| Keywords | ORIENTATION; PERFORMANCE; SALES; FIRM; ORGANIZATIONS; ADVANTAGE; STRATEGY; IMPACT; marketing intelligence; market orientation; sales management; industrial marketing; business marketing | ||||
| Dewey Decimal Classification | 600 Technology > 650 Management & auxiliary services | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 31054 |
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