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How Do Participants Deal with Questions If Asked to Rate Visual Dimensions of an Object?

URN to cite this document:
urn:nbn:de:bvb:355-epub-327346
DOI to cite this document:
10.5283/epub.32734
Kattenbeck, Markus
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Date of publication of this fulltext: 11 Nov 2015 14:27


Abstract

Research Question: How do participants behave when asked to rate objects’ visual dimensions? Approach: Qualitative Data Analysis Method: 90 participants were asked to rate 11 objects located along a route of 1.1 km length and asked to explain their rating behaviour using a think-aloud protocol. Results: If asked to rate several objects, participants tend to stop reading the questions as a whole. ...

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