Steiner, Michael, Helm, Roland and Huettl-Maack, Verena (2016) A Customer-based Approach for Selecting Attributes and Levels for Preference Measurement and New Product Development. International Journal of Product Development (IJPD) 21 (4), pp. 233-266.
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| Item type: | Article |
|---|---|
| Date: | 2016 |
| Institutions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Unknown |
| Item ID: | 34785 |
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