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A Customer-based Approach for Selecting Attributes and Levels for Preference Measurement and New Product Development

Steiner, Michael, Helm, Roland and Huettl-Maack, Verena (2016) A Customer-based Approach for Selecting Attributes and Levels for Preference Measurement and New Product Development. International Journal of Product Development (IJPD) 21 (4), pp. 233-266.

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Item type:Article
Date:2016
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Unknown
Item ID:34785
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