A Customer-based Approach for Selecting Attributes and Levels for Preference Measurement and New Product Development
Steiner, Michael, Helm, Roland and Huettl-Maack, Verena (2016) A Customer-based Approach for Selecting Attributes and Levels for Preference Measurement and New Product Development. International Journal of Product Development (IJPD) 21 (4), pp. 233-266.Date of publication of this fulltext: 02 Nov 2016 09:01
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| Item type | Article |
| Journal or Publication Title | International Journal of Product Development (IJPD) |
| Publisher: | Inderscience |
|---|---|
| Volume: | 21 |
| Number of Issue or Book Chapter: | 4 |
| Page Range: | pp. 233-266 |
| Date | 2016 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Unknown |
| Item ID | 34785 |
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