Marketing Strategy: Above and Beyond Strategic Management
Endres, Herbert (2018) Marketing Strategy: Above and Beyond Strategic Management. (Submitted)Date of publication of this fulltext: 08 Mar 2018 15:04
Monograph
DOI to cite this document: 10.5283/epub.36859
Involved Institutions
Details
| Item type | Monograph (UNSPECIFIED) |
| Date | 7 March 2018 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Submitted |
| Refereed | No, this version has not been refereed yet (as with preprints) |
| Created at the University of Regensburg | Unknown |
| Item ID | 36859 |
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