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Marketing Strategy: Above and Beyond Strategic Management

Endres, Herbert (2018) Marketing Strategy: Above and Beyond Strategic Management. (Submitted)

Date of publication of this fulltext: 08 Mar 2018 15:04

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Item type:Monograph (UNSPECIFIED)
Date:7 March 2018
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Refereed:No, this version has not been refereed yet (as with preprints)
Created at the University of Regensburg:Unknown
Item ID:36859
Owner only: item control page


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