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Commercial Real Estate Development in China

URN to cite this document:
Just, Tobias ; Lu, Xin
Date of publication of this fulltext: 07 Aug 2018 12:58


The dynamic Chinese market is attractive to many foreign businesses. In order to successfully interact with the local businesses and consumers, foreign executives need to understand Chinese culture and its impacts on today’s Chinese consumers, markets, and business practices. In this chapter, the readers will learn about the roots of Chinese culture and its implications. The chapter highlights a ...


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