Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models

Schindler, Marion ; Baumgartner, Bernhard ; Hruschka, Harald

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Date of publication of this fulltext: 05 Aug 2009 13:22

Details

Item type:	Article
Journal or Publication Title:	Schmalenbach Business Review
Publisher:	Verl.-Gruppe Handelsblatt
Volume:	59
Number of Issue or Book Chapter:	2
Page Range:	pp. 118-137
Date:	April 2007
Institutions:	Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
Keywords:	Brand Choice; Latent Class Models; Nonlinear Effects.
Dewey Decimal Classification:	300 Social sciences > 330 Economics
Status:	Published
Refereed:	Yes, this version has been refereed
Created at the University of Regensburg:	Unknown
Item ID:	377

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