Setting prices in mixed logit model designs
Article
Falke, Andreas and Hruschka, Harald (2017) Setting prices in mixed logit model designs. Marketing Letters 28 (1), pp. 139-154.Alternative links to fulltext
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Details
| Item type | Article | ||||
| Journal or Publication Title | Marketing Letters | ||||
| Publisher | Springer | ||||
| Place of Publication | DORDRECHT | ||||
| Volume | 28 | ||||
| Number of Issue or Book Chapter | 1 | ||||
| Page Range | pp. 139-154 | ||||
| Date | 2017 | ||||
| Date of publication | 20 Mar 2019 12:48 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) | ||||
| Identification Number |
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| Keywords | CONJOINT CHOICE DESIGNS; HETEROGENEITY; Semi-Bayesian mixed logit design; Heterogeneity; Estimation accuracy; D-optimality | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 38674 |
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