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Setting prices in mixed logit model designs

Falke, Andreas and Hruschka, Harald (2017) Setting prices in mixed logit model designs. Marketing Letters 28 (1), pp. 139-154.

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Other URL: http://doi.org/10.1007/s11002-015-9396-4


We investigate different procedures to set prices in designs for choice-based conjoint analysis using the mixed logit model which captures latent consumer heterogeneity. Besides discrete attributes, we include a linear price term in the deterministic utility function thereby treating price as continuous variable. We consider two different price intervals and several price sets which contain ...


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Item type:Article
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)
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Keywords:CONJOINT CHOICE DESIGNS; HETEROGENEITY; Semi-Bayesian mixed logit design; Heterogeneity; Estimation accuracy; D-optimality
Dewey Decimal Classification:300 Social sciences > 330 Economics
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:38674
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