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A Monte Carlo study of design-generating algorithms for the latent class mixed logit model

Falke, Andreas ; Hruschka, Harald



Abstract

We compare different procedures which generate DB-efficient designs for choice-based conjoint analysis using the latent class mixed logit model which captures latent consumer heterogeneity in a flexible way. These procedures are the Coordinate-Exchange algorithm, the Relabel-Swap-Cycle algorithm, and the remaining six combinations of the individual components of the latter. Halton draws and a ...

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